The infrastructure layer for private property sales
Nuva gives agents a private link per buyer, a 360 tour, and analytics on who actually looked. This brief sets out the markets we are built for, what is already running in production, and what we are raising for.
Figures are dated at source. Last market data: 2026.
Property is sold privately. The software is not built for it.
Listings platforms expose a unit to everyone at once. Serious inventory — the large-ticket, high-stakes homes — is sold the opposite way: quietly, to named buyers, through agents who need to know who engaged.
The market grew faster than the tooling
Dubai property transactions rose roughly 6.5x between 2020 and 2025. The workflow around those deals still runs on WhatsApp and spreadsheets.
The money sits in the private sale
Ready homes were 37% of Dubai transactions in 2025 but 57% of value, with an average deal 2.2x larger than an off-plan one. These are exactly the sales that should not be public.
Buyers cannot verify what they are buying
Only 64% of Dubai homes were delivered on schedule in 2025. When the information is asymmetric, a verified, attributable view of the property is worth paying for.
Dubai: where the capital is moving
The deepest liquidity in our addressable region, and the market with the most second-home and investment demand. It is where the volume is.
Dubai Land Department · FY2025 property sales, reported via Gulf News · 2025
Dubai Land Department · Real estate transaction open data (via Dubai Pulse) · 2020–2025
Knight Frank · Dubai Residential Market Review, Q4 2025 · 2025
Delivery reliability is the clearest signal that buyers have no way to verify whether a unit will actually be delivered on schedule.
Knight Frank · Dubai Residential Market Review, Q4 2025 · 2026(forecast)
Units that may enter the market. 85% apartments.
Dubai Land Department · Dubai real estate transactions, Q1 2026 · Q1 2026
Up 31% year-on-year. Foreign investment AED 148.35bn, up 26%.
Dubai Land Department · FY2025 transaction data, ready vs off-plan · 2025
Ready homes took 37% of transactions but 57% of value. The average ready deal is 2.2x an off-plan deal.
Cavendish Maxwell · Dubai residential transactions reach AED 541.3bn in 2025 · 2025
Residential only. 200,779 sales, up nearly 27% year on year. Commercial accounted for roughly a fifth of Dubai sales value.
Dubai Health Authority · Dubai population and demographic profile, end-2025 · 2025
Dubai Health Authority figures. Up 31.7% between 2021 and 2025; four in five residents are of working age.
Khaleej Times · More than 72,365 homes delivered in Dubai in 2025 · 2025
Residential handovers completed in 2025 — the supply that actually reached buyers.
Transaction growth, 2020–2025
Transactions per year
Dubai property transactions: 33,279 → 215,060
Transaction value (AED bn)
Ready beats off-plan on value
Off-plan dominates transaction count; ready homes dominate value. The high-ticket end of the market is the one that needs controlled distribution.
Transactions
Transaction value (AED bn)
| Segment | Transactions | Value (AED bn) | Average deal (AED) |
|---|---|---|---|
| Off-plan | 134,630 | AED 293bn | AED 2.18m |
| Ready | 80,430 | AED 389.6bn | AED 4.84m |
Istanbul: a large market moving sideways
The largest metro economy in our reach. Volume is high and the agent base is deep, but prices fell in real terms through 2026 — so this is a market where the sale has to be more efficient, not where the tide is rising.
Turkish Statistical Institute (TÜİK) · Housing sales rise 14% in 2025 to some 1.7 million units · 2025
TurkStat. 1.69m units sold across Türkiye, up 14.3% on 2024.
Central Bank of the Republic of Turkey · Housing Price Index, July 2026 · 2026
Headline price growth was around +25% nominal, but Turkey ran near 30% inflation, so real prices fell. We quote the real number deliberately.
The gap we occupy
Turkish portals do offer 360 tours — hepsiemlak, sahibinden and emlakjet all ship immersive tours as a standard listing feature. What none of them do is share a property privately with one named buyer and report back on what that buyer actually looked at. Every Turkish platform publishes a tour to the whole market at once. That is the gap: not the tour, the private one.
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Global: the category we are building for
Proptech is compounding quickly and every research house agrees on the direction, if not the size. The Middle East is the smallest regional slice of it and the fastest growing, which is where we are pointed.
Precedence Research · Middle East & Africa PropTech Market · 2025
The Middle East and Africa is about 4% of global proptech — the smallest major region and the fastest growing.
Precedence Research · Middle East & Africa PropTech Market · 2035(forecast)
A 16.5% CAGR to 2035 on Precedence Research’s forecast.
CRETI · H1 2026 Global PropTech Venture Report · H1 2026
USD 4.53bn across 231 rounds in H1 2026, median round USD 6.75m. Capital keeps flowing to the category.
Where we sit
The category is growing at 11–18% depending on who you ask, but Middle East and Africa is only about 4% of it. We are building for the region that is under-served relative to its growth rate.
How the research houses size 2025
Four houses, four answers. The spread is the finding: everyone puts the category above USD 40bn, and the definition boundary is worth more than the point estimate.
| Research house | 2025 sizing (USD bn) |
|---|---|
| Precedence ResearchPropTech Market Size, Share & Trends Report · 2025 | USD 47.08bn |
| Mordor IntelligencePropTech Market Share & Analysis · 2025 | USD 45.2bn |
| IMARC GroupPropTech Market Size, Share & Trends · 2025 | USD 40.1bn |
| Fortune Business InsightsPropTech Market Size & Forecast · 2025 | USD 40.19bn |
These are 2025 figures. The spread comes from each house excluding construction technology and smart buildings by a different rule, so the categories are not strictly like-for-like. We show the range rather than quote the largest number.
What is already built and running
This is the deployed system, not a roadmap. Each pillar below is live in production at nuva.homes.
360° tours and capture
In-app guided 360° capture and a custom WebGL panorama renderer with room-to-room navigation and gyroscope support on mobile. No third-party tour embed.
Per-recipient private links
Every share is issued to a named recipient or kept anonymous, with an expiry date enforced on the server. The agent controls who holds the link.
Buyer-level attribution
Which recipient opened a property, for how long, and which rooms they looked at. Identity is resolved server-side, so it cannot be spoofed by the viewer.
Engagement analytics
View time accrues only while the page is visible, heartbeats are idempotent, and each load counts once. Reporting an agent can act on.
Subscription, metered on real usage
Self-serve tiers for individual agents, priced low enough to adopt without a sales call, with overage on the things that actually cost us money.
Category size
Hollow markers are analyst projections, not reported results. Published proptech sizings vary by 2–3x between research houses depending on whether construction technology is included.
Precedence Research · PropTech Market Size, Share & Trends Report · 2025
Published sizings for 'proptech' differ by 2-3x between research houses depending on whether construction technology and smart buildings are included. Treat as a range, not a point.
Precedence Research · PropTech Market Size, Share & Trends Report · 2026–2035(forecast)
Pricing
Enterprise tier available on request. Usage overage is billed per 1,000 tour views, per GB of storage, per SMS, and per GB of bandwidth.
What the category has been worth
Two reference points from the largest markets — one for the shape of a mature business, one for the exit.
Zillow Group · Q4 and Full Year 2025 Financial Results · FY2025
Revenue up 16% year-on-year, with USD 622m adjusted EBITDA and USD 23m GAAP net income. The category leader only recently reached GAAP profitability at this scale.
Rocket Companies · Rocket Companies completes acquisition of Redfin · 2025
Rocket Companies completed its acquisition of Redfin in July 2025, demonstrating that a top-tier portal can exit via acquisition.
These are US comparables and are indicative of category scale and exit path only. Neither is a valuation benchmark for a pre-revenue company, and no comparison is being drawn between Nuva revenue and theirs.
Where we actually are
Stated plainly, because you will verify it anyway.
Four languages shipped
Persian, English, Arabic and Turkish are live, with right-to-left layout throughout.
Full stack, self-hosted
Property, VR, sharing, attribution and billing are built in-house and deployed in production.
Running in production
nuva.homes is serving real traffic today, with health-checked database and queue infrastructure.
Crypto settlement, not yet live
USDT billing is built in-house and wired into the app, but the gateway key is unset and the payment host is down, so no crypto payment completes today.
What we are not claiming
- No revenue, users or investor metrics are quoted on this page. We would rather show you the product than round up a number.
- Every figure above is third-party and dated at source. Our own traction is early and we will show it in the data room.
- Stage is pre-launch seed: built, deployed, and now going to market.
Next step
We are raising to take Nuva from a working product to a proven revenue line in Dubai, Istanbul and beyond.
Request the data room
Cohort data, retention, pricing sensitivity, the full financial model, and technical architecture. We will also give you a live agent account so you can use the product before you decide.
Sources cited on this page
- Dubai Land Department — Q1 2026 transactions and FY2025 open data
- Cavendish Maxwell — Dubai residential transactions 2025
- Knight Frank — Dubai Residential Market Review, Q4 2025
- Turkish Statistical Institute (TÜİK) — housing sales 2025
- Central Bank of the Republic of Turkey — Housing Price Index, July 2026
- Precedence Research — PropTech Market, September 2026
- CRETI — H1 2026 Global PropTech Venture Report
- Zillow Group — FY2025 results
- Rocket Companies — Redfin acquisition, July 2025
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