The infrastructure layer for private property sales
Nuva her danışmana alıcı başına özel bir bağlantı, 360 derece bir tur ve gerçekten kimin baktığına dair analitik sağlar. Bu brifing, ürünün inşa edildiği pazarları, üretimde hâlihazırda çalışan kısımları ve ne için yatırım topladığımızı anlatır.
Rakamlar kaynağında tarihlenmiştir. Son pazar verisi: 2026.
Property is sold privately. The software is not built for it.
Listings platforms expose a unit to everyone at once. Serious inventory — the large-ticket, high-stakes homes — is sold the opposite way: quietly, to named buyers, through agents who need to know who engaged.
The market grew faster than the tooling
Dubai property transactions rose roughly 6.5x between 2020 and 2025. The workflow around those deals still runs on WhatsApp and spreadsheets.
The money sits in the private sale
Ready homes were 37% of Dubai transactions in 2025 but 57% of value, with an average deal 2.2x larger than an off-plan one. These are exactly the sales that should not be public.
Buyers cannot verify what they are buying
Only 64% of Dubai homes were delivered on schedule in 2025. When the information is asymmetric, a verified, attributable view of the property is worth paying for.
Dubai: where the capital is moving
Ulaşabildiğimiz bölgedeki en derin likidite ve ikinci el ile yatırımla en yüksek talebe sahip pazar. Hacim burada.
Dubai Land Department · FY2025 property sales, reported via Gulf News · 2025
Dubai Land Department · Real estate transaction open data (via Dubai Pulse) · 2020–2025
Knight Frank · Dubai Residential Market Review, Q4 2025 · 2025
Delivery reliability is the clearest signal that buyers have no way to verify whether a unit will actually be delivered on schedule.
Knight Frank · Dubai Residential Market Review, Q4 2025 · 2026(forecast)
Units that may enter the market. 85% apartments.
Dubai Land Department · Dubai real estate transactions, Q1 2026 · Q1 2026
Up 31% year-on-year. Foreign investment AED 148.35bn, up 26%.
Dubai Land Department · FY2025 transaction data, ready vs off-plan · 2025
Ready homes took 37% of transactions but 57% of value. The average ready deal is 2.2x an off-plan deal.
Cavendish Maxwell · Dubai residential transactions reach AED 541.3bn in 2025 · 2025
Yalnızca konut. 200.779 satış, geçen yıla göre yaklaşık %27 artış. Ticari emlak Dubai satış değerinin yaklaşık beşte birini oluşturdu.
Dubai Health Authority · Dubai population and demographic profile, end-2025 · 2025
Dubai Sağlık Otoritesi rakamları. 2021 ile 2025 arasında %31,7 artış; sakinlerin dörtte biri çalışma çağında.
Khaleej Times · More than 72,365 homes delivered in Dubai in 2025 · 2025
2025'te teslim edilen konut birimleri — fiilen alıcılara ulaşan arz.
Transaction growth, 2020–2025
Transactions per year
Dubai property transactions: 33,279 → 215,060
Transaction value (AED bn)
Ready beats off-plan on value
Off-plan dominates transaction count; ready homes dominate value. The high-ticket end of the market is the one that needs controlled distribution.
Transactions
Transaction value (AED bn)
| Segment | Transactions | Value (AED bn) | Average deal (AED) |
|---|---|---|---|
| Off-plan | 134,630 | AED 293bn | AED 2.18m |
| Ready | 80,430 | AED 389.6bn | AED 4.84m |
İstanbul: yatay seyreden büyük bir pazar
Ulaşabildiğimiz en büyük metropol ekonomisi. Hacim yüksek ve danışman tabanı derin, ancak fiyatlar 2026 boyunca reel olarak düştü — yani bu, akışın yükseldiği değil, satışın daha verimli olması gereken bir pazar.
Turkish Statistical Institute (TÜİK) · Housing sales rise 14% in 2025 to some 1.7 million units · 2025
TÜİK. Türkiye'de 1,69 milyon birim satıldı, 2024'e göre %14,3 artış.
Central Bank of the Republic of Turkey · Housing Price Index, July 2026 · 2026
Manevi fiyat artışı yaklaşık %25'ti, ancak Türkiye enflasyonu %30'a yakın olduğu için reel fiyatlar düştü. Reel rakamı bilerek veriyoruz.
Doldurduğumuz boşluk
Türk portalları 360 derece tur sunuyor: hepsiemlak, sahibinden ve emlakjet, sanal turu standart ilan özelliği olarak sunuyor. Hiçbiri bir emlağı tek bir belirli alıcıyla özel olarak paylaşıp o alıcının gerçekte neye baktığını raporlamıyor. Her Türk platformu turu aynı anda tüm pazara yayınlıyor. Fark turun kendisinde değil, özel turda.
pitch.istanbul.momentumTitle
pitch.charts.momentumNote
Küresel: inşa ettiğimiz kategori
Proptek hızla büyüyor ve araştırma kurumlarının tamamı yönde hemfikir, hacim konusunda değil. Orta Doğu en küçük ve en hızlı büyüyen bölgesel dilim ve bizim gösterdiğimiz yer burası.
Precedence Research · Middle East & Africa PropTech Market · 2025
Orta Doğu ve Afrika küresel proptek pazarının yaklaşık %4'ü — en küçük ana bölge ve en hızlı büyüyen.
Precedence Research · Middle East & Africa PropTech Market · 2035(forecast)
Precedence Research tahminine göre 2035'e kadar %16,5 bileşik yıllık büyüme.
CRETI · H1 2026 Global PropTech Venture Report · H1 2026
2026 ilk yarıda 231 turda 4,53 milyar dolar, medyan tur 6,75 milyon dolar. Sermaye bu kategoriye akmaya devam ediyor.
Nerede duruyoruz
Bu kategori kaynağa göre yılda %11–18 büyüyor, ancak Orta Doğu ve Afrika bunun yalnızca yaklaşık %4'ü. Büyüme oranına göre daha az hizmet alan bir bölge için inşa ediyoruz.
Araştırma kurumları 2025'i nasıl ölçüyor
Dört kurum, dört yanıt. Bu yayılımın kendisi bulgu: hepsi kategoriyi 40 milyar doların üzerinde koyuyor ve tanım sınırı, nokta tahmininden daha önemli.
| Araştırma kurumu | 2025 hacmi (milyar USD) |
|---|---|
| Precedence ResearchPropTech Market Size, Share & Trends Report · 2025 | USD 47.08bn |
| Mordor IntelligencePropTech Market Share & Analysis · 2025 | USD 45.2bn |
| IMARC GroupPropTech Market Size, Share & Trends · 2025 | USD 40.1bn |
| Fortune Business InsightsPropTech Market Size & Forecast · 2025 | USD 40.19bn |
Bunlar 2025 rakamları. Yayılım, her kurumun inşaat teknolojisini ve akıllı binaları farklı bir kuralla dışlamasından kaynaklanıyor, dolayısıyla kategoriler tam olarak aynı kapsamda değil. En yüksek rakamı tek başına vermek yerine aralığı gösteriyoruz.
What is already built and running
This is the deployed system, not a roadmap. Each pillar below is live in production at nuva.homes.
360° tours and capture
In-app guided 360° capture and a custom WebGL panorama renderer with room-to-room navigation and gyroscope support on mobile. No third-party tour embed.
Per-recipient private links
Every share is issued to a named recipient or kept anonymous, with an expiry date enforced on the server. The agent controls who holds the link.
Buyer-level attribution
Which recipient opened a property, for how long, and which rooms they looked at. Identity is resolved server-side, so it cannot be spoofed by the viewer.
Engagement analytics
View time accrues only while the page is visible, heartbeats are idempotent, and each load counts once. Reporting an agent can act on.
Subscription, metered on real usage
Self-serve tiers for individual agents, priced low enough to adopt without a sales call, with overage on the things that actually cost us money.
Category size
Hollow markers are analyst projections, not reported results. Published proptech sizings vary by 2–3x between research houses depending on whether construction technology is included.
Precedence Research · PropTech Market Size, Share & Trends Report · 2025
Published sizings for 'proptech' differ by 2-3x between research houses depending on whether construction technology and smart buildings are included. Treat as a range, not a point.
Precedence Research · PropTech Market Size, Share & Trends Report · 2026–2035(forecast)
Pricing
Enterprise tier available on request. Usage overage is billed per 1,000 tour views, per GB of storage, per SMS, and per GB of bandwidth.
What the category has been worth
Two reference points from the largest markets — one for the shape of a mature business, one for the exit.
Zillow Group · Q4 and Full Year 2025 Financial Results · FY2025
Revenue up 16% year-on-year, with USD 622m adjusted EBITDA and USD 23m GAAP net income. The category leader only recently reached GAAP profitability at this scale.
Rocket Companies · Rocket Companies completes acquisition of Redfin · 2025
Rocket Companies completed its acquisition of Redfin in July 2025, demonstrating that a top-tier portal can exit via acquisition.
These are US comparables and are indicative of category scale and exit path only. Neither is a valuation benchmark for a pre-revenue company, and no comparison is being drawn between Nuva revenue and theirs.
Where we actually are
Stated plainly, because you will verify it anyway.
Four languages shipped
Persian, English, Arabic and Turkish are live, with right-to-left layout throughout.
Full stack, self-hosted
Property, VR, sharing, attribution and billing are built in-house and deployed in production.
Running in production
nuva.homes is serving real traffic today, with health-checked database and queue infrastructure.
Crypto settlement, not yet live
USDT billing is built in-house and wired into the app, but the gateway key is unset and the payment host is down, so no crypto payment completes today.
What we are not claiming
- No revenue, users or investor metrics are quoted on this page. We would rather show you the product than round up a number.
- Every figure above is third-party and dated at source. Our own traction is early and we will show it in the data room.
- Stage is pre-launch seed: built, deployed, and now going to market.
Next step
Nuva'yı çalışan bir üründen Dubai, İstanbul ve ötesinde kanıtlanmış bir gelir kalemine taşımak için yatırım topluyoruz.
Request the data room
Cohort data, retention, pricing sensitivity, the full financial model, and technical architecture. We will also give you a live agent account so you can use the product before you decide.
Sources cited on this page
- Dubai Land Department — Q1 2026 transactions and FY2025 open data
- Cavendish Maxwell — 2025 Dubai konut işlemleri
- Knight Frank — Dubai Residential Market Review, Q4 2025
- Türkiye İstatistik Kurumu (TÜİK) — 2025 konut satışları
- Türkiye Cumhuriyet Merkez Bankası — Konut Fiyat Endeksi, Temmuz 2026
- Precedence Research — PropTech Market, September 2026
- CRETI — 2026 İlk Yarı Küresel PropTek Girişim Raporu
- Zillow Group — FY2025 results
- Rocket Companies — Redfin acquisition, July 2025
Siteyi nasıl kullandığımızı anlayıp iyileştirmek için çerezleri ve Google Analytics'i kullanıyoruz. Kabul edene kadar analiz kapalı kalır.